Each One Reach One Program for Practitioners

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ASCO encourages you, as an optometrist, to “reach out” and directly impact a young person’s choice of optometry as his or her career. ASCO’s “Each One, Reach One” campaign is a practitioner-based career promotion effort that encourages optometrists like you to talk to their patients and other qualified young people about optometry as a rewarding future career. According to ASCO data, a majority of optometry students have indicated that their decision to choose optometry as a career was due to the encouragement of a practicing optometrist. If you meet a patient or any other young person who you think could contribute to and benefit from the profession of optometry, consider assisting that person in gaining further insight and information about this fulfilling career choice.

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