ASCO’s new Inspiring Future ODs program is a practitioner-based career marketing effort that encourages optometrists to speak to their patients and other qualified young people about optometry as a rewarding future career. This program is part of the ASCO-AOA Applicant Development Project on Further Developing a Robust, Diverse, and Highly Qualified National Applicant Pool.
According to ASCO data, Doctors of Optometry are the profession’s best promoters. If you have a patient in your office or any other young person you think could contribute to and benefit from the profession of optometry, consider assisting that person in gaining further insight and information about this fulfilling career choice. ASCO is pleased to offer free materials that will help start the conversation in your office or your community.
Available Materials (Available in late May):
“True Stories” Booklet – This colorful and engaging booklet conveys to prospective students true stories about how optometrists improve the lives of real people — significantly and immediately — through the gift of sight. The “True Stories” booklet is formatted into two distinct sections, inspiration and information. The first section showcases inspirational stories, such as “Today I kept a survivor’s hope from dimming” and “Today I made sure a working man would keep working” that describe the role of the optometrist in diagnosing and treating the patient and its impact. The second section of the booklet contains an informational narrative that educates the reader on the rewards and benefits of a career in optometry, outlines the educational requirements of the profession, and provides contact information for all 21 schools and colleges of optometry.
“Be a Doctor of Optometry: Put Your Future in Focus” Video – A diverse group of students, faculty, administrators, and practitioners give their perspective on making a difference in daily lives, the unlimited career opportunities, work/life balance, and how vision is our most valued sense. The video link is available here and also on the ASCO website. Other videos are available on the ASCO YouTube channel.
For a downloadable version of the video, please contact Paige Pence, Director of Student and Residency Affairs at email@example.com.
“Be a Doctor of Optometry” Powerpoint Presentation – This presentation is available to be used to speak about the profession of optometry. It contains everything you need to know about optometry from learning what Doctors of Optometry do, types of practice, career outlook, and educational requirements.
For access to the presentation with the embedded “Be a Doctor of Optometry: Put Your Future in Focus” video, please download here. Please note this is a large file.
For access to the presentation that contains a link (must have access to internet) to the “Be a Doctor of Optometry: Put Your Future in Focus” video, please download here.
Optometry Marketing Card – These cards contain key facts and online resources that are available for practitioners, presenters, and other influencers to use to start the conversation with prospective optometry students.
To request the information cards, please contact Paige Pence, Director of Student and Residency Affairs at firstname.lastname@example.org.
The ASCO website is a great resource at www.opted.org. The ASCO website contains information about the profession, including blogs that describe “A Day in the Life of an Optometrist,” “A Day in the Life of an Optometry Student,” “What it Takes to be a Competitive Applicant,” and “Taking the OAT.”
If you would like us to stay in touch with you about the Inspiring Future ODs program, please complete the registration form here. We will provide you updates when new marketing materials are available and any other exciting news about the ASCO-AOA Applicant Development Project.
We would like to thank you for your commitment to optometric education and your willingness to promote optometry through the Inspiring Future ODs program!
Please feel free to contact Paige Pence, Director of Student and Residency Affairs if you have any questions at 301-231-5944, x3077 or email at email@example.com.